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Stiga turns 80 and is stronger than ever


Stiga is getting ready to celebrate its 80th anniversary from foundation, which happened on March 6th 1934 in Tranås, Sweden.


Few Brands in the world can enjoy such a long and successful history, and keep growing over time as Stiga does.

A combination of good entrepreneurial insights, breakthrough product innovations, a well-structured and solid company behind, all contributed to keep the Brand leading the industry, now with a more international vision and an enlarged range of solutions to meet any need customers have in their garden,  all year round.

From the revolutionary Multiclip technology, which thanks to “mulching” (finely grinding the grass and returning it to soil as fertilizer)  set the industry standards for decades , to the newest state-of-the-art robots range, completely changing the way we look at lawn mowing, it almost makes you wonder: what happens next?

Here is a set of initiatives Stiga has prepared to celebrate its birthday across Europe throughout 2014:

Redesigned product range

After a thorough analysis of consumers trends, needs and behaviors, the Stiga products were redesigned to fully meet Brand’s core values of excellent performances, superior safety and  unbeatable comfort. This in a refreshed color scheme consistently applied to the whole range, where touches of silver grey and anthracite grey were added to the yellow - staying as a strong  signal of the brand heritage - to improve the value perception and bring freshness and modernity in the range. Tested in a panel of dealers and consumers, the restyled products confirmed to  perfectly convey the image of a leading, high-tech and cutting edge Brand, able since 1934 to stay up to date and keep satisfying all its customers’ expectations at best.

Restyled Stiga Website

The new color scheme and modernized communication approach has been applied to Brand website This is a starting point of many other web activities, including a new platform for B2C and B2B, which the company will launch during 2014 as part of a reinforced online marketing plan.  Starting in late Spring, the new platform will allow consumers to access to a whole new set of product information and contents, up to the possibility to buy online in most European countries.

New Robot Site

A dedicated website to find out all about Stiga robot range - one of the widest in the market - was newly launched under The site offers information to introduce consumers to the robot world, guide them to find the right one for their needs and to correctly install it and maintain it after purchase. This also thanks to a rich multimedia section with videos for beginners and advanced users and useful services as dealer finder engine, FAQ session and contact forms.


Anniversary models

In 2014 range four products have been launched to celebrate the anniversary with special features offered at attractive conditions. More in detail, two petrol lawn mowers, Turbo 53 and Multiclip Plus 50, a tractor Estate 5102 and the renowned front mower Park 520. More information on the anniversary models can be found online at or by any Stiga dealer. 


Robot Promotion  

Special promotions will be run starting on March 6th in all Stiga countries. As this is already time to think about installation, in order to get ready for when Spring arrives, dealers will present local conditions to benefit from this special offer on robots, including a free installation service and an attractive maintenance package.                      

Anniversary materials for dealers

Stiga dealers network was presented with a new trade marketing concept called “Stiga on stage”, aimed at reinforcing the in store presence of the Brand.  A “shop in shop” concept complete with product displays and supports, communication tools, signs, videos and brochures to maximize visibility and gather consumers’ attention when entering the store.

Many more anniversary materials, catalogues, merchandising and gadgets can be found by Stiga dealers. To find out more or locate the nearest one check at And other initiatives will follow: at Stiga, there are always new, exciting things in store. Here’s to the next eighty years…

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Global Garden Products
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